Is It Time For Your Reward?
Some people start their meal thinking of the snacks, some think of dessert. We start with the dessert.For business owners, the best time to plan your exit is early.Like all things in life, this is hard. We need a nudge to keep us on track.
We are here to give you that nudge and help you get the reward you deserve.
The Hidden Reality
Many business owners think exit planning is finding a buyer and negotiating price.For many business owners, their business isn't just an asset, it's their life's work. It is their identity, their "baby." The thought of letting go can feel overwhelming, even when it's the right financial decision.The traditional players in this space – investment bankers, business brokers, exit planning consultants – are focused on transactions. They want the sale. They earn a percentage of the deal.We're different.
The worst time to plan your exit is when you need to exit.
Small businesses are the backbone of the economy. In Singapore, they represent 99% of all businesses and employ 70% of the workforce. They deliver most of the services that we enjoy and generate an outsized level of innovation.The founders who create these businesses take on a higher level of risk and stress. Sure many fail, however many also succeed. Their owners keep their businesses working year after year.But when it's time to leave the business, how do they get the reward for their hard work? How do they get their ice cream?
Our Approach: We're Not Selling You a Transaction. We're Designing Your Reward
We want to be an advocate for you, the business owner, and look at the world through your eyes. We believe you're the expert for your own life. We're here to help you access that wisdom. Our goal isn't a financially rewarded owner – it's a happy owner who has designed a life transition that truly honours their contribution and their dreams.This means considering all the options beyond just selling. Reinventing the business for your next life chapter
The Where's My Ice Cream Journey
Our Coaching PartnershipWhere's My Ice Cream is equal parts personal development, decision making, business development, and practical support.We offer a coaching relationship focused on you as a person, crafting a life transition that fits your unique situation. We're business coaches with real-life experience both running and supporting business owners. This isn't therapy or life coaching –it's specialised business support that understands the emotional and practical complexities you're facing.We support you through seminars, workshops, self-help resources, and direct coaching, connecting you with our network of specialized partners when needed.
1. Imagine Your Ice Cream
Explore Your FlavoursWhat is truely important to you?Just because everyone wants gold-infused Stracciatella doesn't mean you can't enjoy your Cotton Candy. We help you get honest about what flavors you really like—what's truly important to you as a business owner, what your values are, and why now is your time.
2. Get Your Ice Cream
How will you get there?Where is your ice cream coming from? A local variety is easier to get than an exotic foreign import. We explore the trade-offs behind different approaches—family sales, trade sales, IPOs, joint ventures, strategic investments, and creative alternatives most people never
consider.
3. Savor Your Reward
What's next for you?
Why us
We stand ready to serve your delicious ice cream.
Andrew Wilsona.k.a Salted CaramelBusiness coach and consultant with 20 years of experience advising business owners through complex transitions and growth challenges.
Daniel Tay
a.k.a Sticky Chewy ChocolateEntrepreneur with 16 years of experience, who built and successfully sold his own business, bringing first-hand experience of the emotional and practical journey.
Ready to Start the Conversation?
We're currently exploring this concept with business owners like you.If you're curious about designing your own perfect 'ice cream experience', we'd love to have a conversation.